This R410 note-book is positioned as one of the most affordable Samsung models and regardless of the price it has elegant Aura design and powerful performance. A number of innovative functions have been introduced in Samsung R410 that usually are not included in models of such price range – from silver-nano keyboard to environment friendly functions.

It was decided to position this model mostly for students – the largest target audience for this portable computer. By emphasizing things that are important to them and accentuating Samsung’s approach to functionality.

Within a week promo pages were developed for all Baltic States. At present an active advertising campaign phase is taking place for which we are working out banners as well.