For high rise safety conference - the high rise web were made. To deliver feeling about being in real building, we created an "elevator" style navigation and effects to get user attention. We implemented the same principle on the web.
The idea of Highrise 2008 is to get attention to problem of height safety and rescue in Almaty (in 2007, 515 people died in height related disasters)
If user does no action on website for 30-120 seconds, we drop him on a hard, cold ground - just like in a real disaster. It's time to act! It's time to rethink the problem.
In addition to website, the whole conference identity was made. In several months, a huge amount of international visitors were attracted.
Website participated in several advertising competitions.